{"id":16595,"date":"2024-08-17T06:37:59","date_gmt":"2024-08-17T10:37:59","guid":{"rendered":"https:\/\/newswz.com\/?p=16595"},"modified":"2024-08-17T06:38:00","modified_gmt":"2024-08-17T10:38:00","slug":"%e6%98%9f%e5%b7%b4%e5%85%8b%e6%96%b0%e6%8e%8c%e9%97%a8%e4%ba%ba%e7%9a%84%e4%bc%a0%e5%a5%87%e4%b9%8b%e8%b7%af%ef%bc%9a%e4%bb%8e%e5%a2%a8%e8%a5%bf%e5%93%a5%e5%8d%b7%e9%a5%bc%e5%88%b0%e5%92%96%e5%95%a1","status":"publish","type":"post","link":"https:\/\/newswz.com\/?p=16595","title":{"rendered":"\u661f\u5df4\u514b\u65b0\u638c\u95e8\u4eba\u7684\u4f20\u5947\u4e4b\u8def\uff1a\u4ece\u58a8\u897f\u54e5\u5377\u997c\u5230\u5496\u5561"},"content":{"rendered":"\n<p>\u5c3c\u79d1\u5c14\u5c06\u52a0\u5165\u661f\u5df4\u514b\uff0c\u62c5\u4efb\u8be5\u516c\u53f8\u4e0b\u4e00\u4efb\u9996\u5e2d\u6267\u884c\u5b98\u517c\u8463\u4e8b\u957f\uff0c\u4ed6\u5c06\u5e26\u6765\u521b\u9020\u6027\u8425\u9500\u548c\u8fd0\u8425\u654f\u9510\u5ea6\uff0c\u540c\u4e8b\u4eec\u8bf4\uff0c\u8fd9\u8ba9\u4ed6\u5728\u4f01\u4e1a\u9ad8\u7ba1\u4e2d\u8131\u9896\u800c\u51fa\u3002<\/p>\n\n\n\n<p>\u6587\u7ae0\u6765\u6e90: \u534e\u5c14\u8857\u65e5\u62a5 \u2013 \u65b0\u95fb\u53d6\u81ea\u5404\u5927\u65b0\u95fb\u5a92\u4f53\uff0c\u65b0\u95fb\u5185\u5bb9\u5e76\u4e0d\u4ee3\u8868\u672c\u7f51\u7acb\u573a\uff01<\/p>\n\n\n\n<p>\u5728\u5854\u53ef\u949f(Taco Bell)\u7684\u83dc\u5355\u4e2d\u52a0\u5165\u591a\u529b\u591a\u6ecb(Doritos)\u53e3\u5473\u7684\u5854\u53ef\u997c\u8ba9\u5e03\u83b1\u6069\u00b7\u5c3c\u79d1\u5c14(Brian Niccol)\u58f0\u540d\u5927\u566a\u3002\u5c06Chipotle Mexican\u4ece\u4e00\u5bb6\u906d\u9047\u98df\u54c1\u5b89\u5168\u95ee\u9898\u7684\u54c1\u724c\u8f6c\u53d8\u4e3a\u4e00\u5bb6\u6297\u901a\u80c0\u7684\u58a8\u897f\u54e5\u5377\u997c\u5de8\u5934\uff0c\u5219\u4f7f\u4ed6\u6210\u4e3a\u4e86\u540d\u526f\u5176\u5b9e\u7684\u9910\u996e\u4e1a\u8d85\u7ea7\u660e\u661f\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e5f\u8ba9\u4ed6\u5f97\u5230\u4e86\u4e1a\u5185\u6700\u5927\u3001\u6700\u8270\u96be\u7684\u5de5\u4f5c\u4e4b\u4e00\uff1a\u4fee\u590d\u661f\u5df4\u514b(Starbucks)\u3002<\/p>\n\n\n\n<p>\u73b0\u5e7450\u5c81\u7684\u5c3c\u79d1\u5c14\u5728\u4ed6\u8fd130\u5e74\u7684\u804c\u4e1a\u751f\u6daf\u4e2d\uff0c\u6bcf\u4e00\u7ad9\u90fd\u9047\u5230\u4e86\u6311\u6218\u3002\u4ed6\u66fe\u8bf4\u670d\u6d88\u8d39\u8005\u91cd\u65b0\u8003\u8651\u54c1\u5ba2\u85af\u7247(Pringles)\uff0c\u8fd8\u66fe\u9a73\u65a5\u4e86\u5854\u53ef\u949f\u5728\u725b\u8089\u4e2d\u6dfb\u52a0\u5176\u5b83\u6210\u5206\u7684\u6307\u63a7\uff0c\u5e76\u627e\u5230\u4e86\u529e\u6cd5\u6765\u5de9\u56faChipotle Mexican Grill\u7684\u98df\u54c1\u4f9b\u5e94\u94fe\uff0c\u800c\u6ca1\u6709\u5931\u53bb\u88ab\u5176\u65b0\u9c9c\u98df\u6750\u6240\u5438\u5f15\u7684\u987e\u5ba2\u3002<\/p>\n\n\n\n<p>\u73b0\u5728\uff0c<a href=\"https:\/\/cn.wsj.com\/articles\/WP-WSJS-0001977657\" rel=\"noreferrer noopener\" target=\"_blank\">\u5c3c\u79d1\u5c14\u5c06\u52a0\u5165\u661f\u5df4\u514b<\/a>\uff0c\u62c5\u4efb\u8be5\u516c\u53f8\u4e0b\u4e00\u4efb\u9996\u5e2d\u6267\u884c\u5b98\u517c\u8463\u4e8b\u957f\uff0c\u4ed6\u5c06\u5e26\u6765\u521b\u9020\u6027\u8425\u9500\u548c\u8fd0\u8425\u654f\u9510\u5ea6\uff0c\u540c\u4e8b\u4eec\u8bf4\uff0c\u8fd9\u8ba9\u4ed6\u5728\u4f01\u4e1a\u9ad8\u7ba1\u4e2d\u8131\u9896\u800c\u51fa\u3002\u4ed6\u8fd8\u627e\u5230\u4e86\u4e0e\u9910\u996e\u4e1a\u77e5\u540d\u5927\u4eba\u7269\u5408\u4f5c\u7684\u65b9\u6cd5\u2014\u2014\u8fd9\u5bf9\u661f\u5df4\u514b\u6765\u8bf4\u662f\u4e00\u9879\u6f5c\u5728\u8d44\u4ea7\u3002\u4e4b\u524d\u957f\u671f\u62c5\u4efb\u661f\u5df4\u514b\u9886\u5bfc\u4eba\u7684\u970d\u534e\u5fb7\u00b7\u8212\u5c14\u8328(Howard Schultz)\u4e00\u76f4\u5bc6\u5207\u5173\u6ce8\u7740\u4ed6\u4e00\u624b\u6253\u9020\u7684\u8fd9\u4e2a\u54c1\u724c\u3002<\/p>\n\n\n\n<p>\u672c\u5468\uff0c\u5168\u7403\u6700\u5927\u7684\u5496\u5561\u8fde\u9501\u4f01\u4e1a\u661f\u5df4\u514b\u5ba3\u5e03\u8058\u8bf7\u5c3c\u79d1\u5c14\u62c5\u4efb\u9996\u5e2d\u6267\u884c\u5b98\uff0c\u8be5\u516c\u53f8\u7a81\u7136\u4e0e\u7eb3\u601d\u701a(Laxman Narasimhan)\u5206\u9053\u626c\u9573\uff0c\u7eb3\u601d\u701a\u5927\u7ea6\u5728\u4e00\u5e74\u524d\u51fa\u4efb\u4e86\u9996\u5e2d\u6267\u884c\u5b98\u4e00\u804c\u3002\u81ea\u90a3\u4ee5\u540e\uff0c\u661f\u5df4\u514b\u9762\u4e34\u7684\u6311\u6218\u8d8a\u6765\u8d8a\u8270\u5de8\u3001\u8d8a\u6765\u8d8a\u590d\u6742\uff0c\u4ece\u5496\u5561\u5e08\u75b2\u4e8e\u5e94\u5bf9\u590d\u6742\u7684\u8ba2\u5355\uff0c\u5230\u62db\u81f4\u4ee5\u8272\u5217-\u54c8\u9a6c\u65af\u6218\u4e89\u76f8\u5173\u7684\u6279\u8bc4\u7b49\u7b49\u3002\u4e00\u4e9b\u987e\u5ba2\u8bf4\uff0c\u4ed6\u4eec\u8981\u7b49\u5f85\u8f83\u957f\u65f6\u95f4\u624d\u80fd\u559d\u5230\u661f\u5df4\u514b\u5496\u5561\uff0c\u800c\u4e14\u661f\u5df4\u514b\u996e\u54c1\u770b\u4f3c\u4ef7\u683c\u8fc7\u9ad8\u3002<\/p>\n\n\n\n<p>\u8be5\u516c\u53f8\u7684\u9500\u552e\u989d\u51fa\u73b0\u4e86\u4e0b\u964d\uff0c\u80a1\u4ef7\u4e5f\u968f\u4e4b\u4e0b\u8dcc\u3002\u4eca\u5e74\u4ee5\u6765\uff0c\u661f\u5df4\u514b\u80a1\u4ef7\u7d2f\u8ba1\u4e0b\u8dcc\u4e86\u8fd120%\uff0c\u76f4\u5230\u672c\u5468\u4e8c\u5ba3\u5e03\u8058\u8bf7\u5c3c\u79d1\u5c14\u7684\u6d88\u606f\uff0c\u5f53\u5929\u8be5\u6d88\u606f\u523a\u6fc0\u661f\u5df4\u514b\u80a1\u4ef7\u98d9\u534725%\uff0c\u521b\u4e0b\u8be5\u516c\u53f81992\u5e74\u4e0a\u5e02\u4ee5\u6765\u6700\u5927\u5355\u65e5\u767e\u5206\u6bd4\u6da8\u5e45\u3002<\/p>\n\n\n\n<p>\u201c\u661f\u5df4\u514b\u9762\u4e34\u7684\u6311\u6218\u5bf9\u5e03\u83b1\u6069\u6765\u8bf4\u5e76\u4e0d\u964c\u751f\uff0c\u201d\u767e\u80dc\u9910\u996e(Yum Brands)\u524d\u9ad8\u7ba1Scott Bergren\u8bf4\u30022007\u5e74\uff0cBergren\u66fe\u63d0\u62d4\u5c3c\u79d1\u5c14\u4e3a\u5fc5\u80dc\u5ba2(Pizza Hut)\u8425\u9500\u4e3b\u7ba1\u3002<\/p>\n\n\n\n<p>Chipotle\u8868\u793a\uff0c\u5c3c\u79d1\u5c14\u4e0d\u65b9\u4fbf\u7f6e\u8bc4\u3002\u516d\u5e74\u591a\u6765\uff0c\u5c3c\u79d1\u5c14\u4e00\u76f4\u62c5\u4efbChipotle\u9996\u5e2d\u6267\u884c\u5b98\uff0c\u5e76\u81ea2020\u5e74\u8d77\u62c5\u4efb\u8463\u4e8b\u957f\u3002\u5728\u4ed6\u52a0\u5165Chipotle\u65f6\uff0c\u8463\u4e8b\u4f1a\u5e0c\u671b\u627e\u5230\u4e00\u4f4d\u80fd\u591f\u626d\u8f6c\u4e7e\u5764\u7684\u9886\u5bfc\u8005\uff0c\u5e2e\u52a9\u4fee\u590d\u8be5\u54c1\u724c\u7684\u9500\u552e\u548c\u5f62\u8c61\u3002\u6b64\u524d\uff0cChipotle\u7684\u98df\u54c1\u5b89\u5168\u95ee\u9898\u5bfc\u81f4\u987e\u5ba2\u751f\u75c5\uff0c\u5f15\u53d1\u4e86\u516c\u5171\u536b\u751f\u5b98\u5458\u7684\u5ba1\u67e5\uff0c\u5e76\u5bfc\u81f4\u8be5\u516c\u53f8\u80a1\u4ef7\u66b4\u8dcc\u3002<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/newswz.com\/wp-content\/uploads\/2024\/08\/im-991304.jpg\" alt=\"\" class=\"wp-image-16596\" srcset=\"https:\/\/newswz.com\/wp-content\/uploads\/2024\/08\/im-991304.jpg 700w, https:\/\/newswz.com\/wp-content\/uploads\/2024\/08\/im-991304-300x200.jpg 300w, https:\/\/newswz.com\/wp-content\/uploads\/2024\/08\/im-991304-585x390.jpg 585w, https:\/\/newswz.com\/wp-content\/uploads\/2024\/08\/im-991304-263x175.jpg 263w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>\u5c3c\u79d1\u5c14\u5c06Chipotle\u4ece\u4e00\u5bb6\u906d\u9047\u98df\u54c1\u5b89\u5168\u95ee\u9898\u7684\u54c1\u724c\u8f6c\u53d8\u4e3a\u4e00\u5bb6\u6297\u901a\u80c0\u7684\u58a8\u897f\u54e5\u5377\u997c\u5de8\u5934\u3002\u56fe\u7247\u6765\u6e90\uff1aAngus Mordant\/Bloomberg News<\/p>\n\n\n\n<p>\u4e0a\u4efb\u540e\uff0c\u5c3c\u79d1\u5c14\u8fdb\u4e00\u6b65\u52a0\u5f3a\u4e86\u98df\u54c1\u5b89\u5168\u7a0b\u5e8f\uff0c\u5e76\u52a0\u5927\u4e86\u8425\u9500\u529b\u5ea6\uff0c\u4ee5\u7ea0\u6b63\u54c1\u724c\u8ba4\u77e5\u3002\u5728\u4ed6\u4e0a\u4efb\u521d\u671f\uff0c\u53c8\u4e00\u8d77\u98df\u54c1\u5b89\u5168\u4e8b\u4ef6\u5bfc\u81f4\u6570\u767e\u540d\u987e\u5ba2\u751f\u75c5\uff0cChipotle\u5173\u95ed\u4e86\u6d89\u4e8b\u7684\u4fc4\u4ea5\u4fc4\u5dde\u9910\u5385\uff0c\u5e76\u5728\u5168\u56fd\u8303\u56f4\u5185\u5bf9\u5458\u5de5\u8fdb\u884c\u4e86\u5b89\u5168\u5904\u7406\u7a0b\u5e8f\u7684\u518d\u57f9\u8bad\u3002<\/p>\n\n\n\n<p>\u987e\u5ba2\u56de\u6765\u4e86\uff0cChipotle\u7684\u9500\u552e\u989d\u4e5f\u589e\u957f\u4e86\uff1b2023\u5e74\uff0c\u8be5\u516c\u53f8\u9500\u552e\u989d\u4ece2018\u5e74\u3001\u4e5f\u5c31\u662f\u5c3c\u79d1\u5c14\u62c5\u4efb\u9996\u5e2d\u6267\u884c\u5b98\u7684\u7b2c\u4e00\u5e74\u768449\u4ebf\u7f8e\u5143\u589e\u957f\u81f399\u4ebf\u7f8e\u5143\uff0c\u51c0\u5229\u6da6\u589e\u957f\u4e86\u7ea6\u516d\u500d\u3002\u540c\u4e8b\u3001\u5176\u4ed6\u9ad8\u7ba1\u548c\u5206\u6790\u5e08\u90fd\u8ba4\u4e3a\uff0cChipotle\u670d\u52a1\u901f\u5ea6\u7684\u52a0\u5feb\u3001\u5728\u7ebf\u8ba2\u5355\u7684\u589e\u957f\u79bb\u4e0d\u5f00\u5c3c\u79d1\u5c14\u7684\u529f\u52b3\u3002<\/p>\n\n\n\n<p>\u6839\u636eChipotle\u63d0\u4ea4\u7684\u516c\u53f8\u6587\u4ef6\uff0c\u5c3c\u79d1\u5c14\u662f\u4e0a\u5e02\u9910\u996e\u516c\u53f8\u4e2d\u85aa\u916c\u6700\u9ad8\u7684\u9996\u5e2d\u6267\u884c\u5b98\u4e4b\u4e00\uff0c\u53bb\u5e74\u603b\u85aa\u916c\u4e3a2,250\u4e07\u7f8e\u5143\uff0c\u9ad8\u4e8e2022\u5e74\u76841,720\u4e07\u7f8e\u5143\u3002<\/p>\n\n\n\n<p>\u661f\u5df4\u514b\u5728\u5468\u4e09\u63d0\u4ea4\u7684\u4e00\u4efd\u6587\u4ef6\u4e2d\u79f0\uff0c\u5c06\u5411\u5c3c\u79d1\u5c14\u652f\u4ed81,000\u4e07\u7f8e\u5143\u7684\u73b0\u91d1\u5956\u52b1\u548c\u4ef7\u503c7,500\u4e07\u7f8e\u5143\u7684\u80a1\u7968\u6388\u4e88\uff0c\u4ee5\u5f25\u8865\u4ed6\u79bb\u5f00Chipotle\u65f6\u653e\u5f03\u7684\u80a1\u6743\uff0c\u5177\u4f53\u6570\u989d\u53d6\u51b3\u4e8e\u4ed6\u7684\u4e1a\u7ee9\u548c\u4efb\u804c\u65f6\u95f4\u3002\u5c3c\u79d1\u5c14\u7684\u5e74\u85aa\u5b9a\u5728160\u4e07\u7f8e\u5143\uff0c\u4ed6\u5c06\u6709\u8d44\u683c\u83b7\u5f97\u81f3\u591a720\u4e07\u7f8e\u5143\u7684\u5e74\u5ea6\u73b0\u91d1\u5956\u91d1\u3002\u4ece\u4e0b\u4e00\u4e2a\u8d22\u653f\u5e74\u5ea6\u5f00\u59cb\uff0c\u4ed6\u8fd8\u5c06\u83b7\u5f97\u4ef7\u503c2,300\u4e07\u7f8e\u5143\u7684\u5e74\u5ea6\u80a1\u6743\u5956\u52b1\u3002<\/p>\n\n\n\n<p><strong>\u66f4\u5927\u7684\u821e\u53f0<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"469\" src=\"https:\/\/newswz.com\/wp-content\/uploads\/2024\/08\/im-991303.jpg\" alt=\"\" class=\"wp-image-16598\" srcset=\"https:\/\/newswz.com\/wp-content\/uploads\/2024\/08\/im-991303.jpg 700w, https:\/\/newswz.com\/wp-content\/uploads\/2024\/08\/im-991303-300x201.jpg 300w, https:\/\/newswz.com\/wp-content\/uploads\/2024\/08\/im-991303-585x392.jpg 585w, https:\/\/newswz.com\/wp-content\/uploads\/2024\/08\/im-991303-263x175.jpg 263w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>\u5c3c\u79d1\u5c14\u662f\u4e0a\u5e02\u9910\u996e\u516c\u53f8\u4e2d\u85aa\u916c\u6700\u9ad8\u7684\u9996\u5e2d\u6267\u884c\u5b98\u4e4b\u4e00\u3002\u56fe\u7247\u6765\u6e90\uff1aRobin Marchant\/Getty 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