{"id":6961,"date":"2024-01-04T19:43:03","date_gmt":"2024-01-05T00:43:03","guid":{"rendered":"https:\/\/newswz.com\/?p=6961"},"modified":"2024-01-04T19:43:05","modified_gmt":"2024-01-05T00:43:05","slug":"shein%e5%92%8ctemu%e4%bd%8e%e4%bb%b7%e5%95%86%e5%93%81%e8%83%8c%e5%90%8e%ef%bc%9a%e5%92%8c%e4%be%9b%e5%ba%94%e5%95%86%e7%8b%a0%e7%8b%a0%e7%a0%8d%e4%bb%b7","status":"publish","type":"post","link":"https:\/\/newswz.com\/?p=6961","title":{"rendered":"Shein\u548cTemu\u4f4e\u4ef7\u5546\u54c1\u80cc\u540e\uff1a\u548c\u4f9b\u5e94\u5546\u72e0\u72e0\u780d\u4ef7"},"content":{"rendered":"\n

\u5728\u4e2d\u56fd\u5e7f\u5dde\uff0c\u5e0c\u97f3\u5de5\u5382\u7684\u751f\u4ea7\u8f66\u95f4\u91cc\uff0c\u5de5\u4eba\u4eec\u6b63\u5728\u7f1d\u5236\u8863\u670d\u3002\u56fe\u7247\u6765\u6e90\uff1aGILLES SABRIE FOR THE WALL STREET JOURNAL<\/h4>\n\n\n\n

\u6587\u7ae0\u6765\u6e90: \u534e\u5c14\u8857\u65e5\u62a5\u4e2d\u6587\u7f51 \u2013 \u65b0\u95fb\u53d6\u81ea\u5404\u5927\u65b0\u95fb\u5a92\u4f53\uff0c\u65b0\u95fb\u5185\u5bb9\u5e76\u4e0d\u4ee3\u8868\u672c\u7f51\u7acb\u573a!<\/p>\n\n\n\n

\u7535\u5546\u5e73\u53f0\u5e0c\u97f3(Shein)\u548cTemu\u4e3a\u4e2d\u56fd\u5236\u9020\u4e1a\u4e2d\u5fc3\u7684\u5c0f\u578b\u4f9b\u5e94\u5546\u63d0\u4f9b\u4e86\u4e00\u6761\u751f\u547d\u7ebf\uff0c\u4f46\u8fd9\u5e76\u4e0d\u603b\u662f\u4e00\u5e06\u98ce\u987a\u3002<\/p>\n\n\n\n

\u8fd1\u5e74\u6765\uff0c\u8bb8\u591a\u4e2d\u56fd\u5de5\u5382\u548c\u5546\u5bb6\u52a0\u5165\u4e86\u5e0c\u97f3\u548cTemu\u7684\u4f9b\u5e94\u94fe\uff0c\u8fd9\u4e24\u4e2a\u5e73\u53f0\u9500\u552e\u4eceT\u6064\u3001\u624b\u888b\u5230\u7535\u5b50\u4ea7\u54c1\u548c\u53a8\u623f\u7528\u54c1\u7b49\u5404\u7c7b\u4ef7\u683c\u4fbf\u5b9c\u7684\u4e2d\u56fd\u4ea7\u5546\u54c1\uff0c\u5728\u7f8e\u56fd\u5927\u53d7\u6b22\u8fce<\/a>\u3002<\/p>\n\n\n\n

\u5e0c\u97f3\u548cTemu\u4f7f\u4e2d\u56fd\u56fd\u5185\u7684\u5de5\u5382\u548c\u5546\u5bb6<\/a>\u80fd\u591f\u63a5\u89e6\u5230\u5168\u7403\u5404\u5730\u5927\u91cf\u7684\u6d88\u8d39\u8005\u3002\u5e0c\u97f3\u5e02\u573a\u8986\u76d6150\u591a\u4e2a\u56fd\u5bb6\uff0cTemu\u4e1a\u52a1\u5df2\u89e6\u8fbe40\u591a\u4e2a\u56fd\u5bb6\u3002<\/p>\n\n\n\n

\u4f46\u8fd9\u5176\u4e2d\u5b58\u5728\u4e00\u79cd\u53d6\u820d\uff1a\u4e00\u4e9b\u4f9b\u5e94\u5546\u5728\u63a5\u53d7\u300a\u534e\u5c14\u8857\u65e5\u62a5\u300b(The Wall Street Journal)\u91c7\u8bbf\u65f6\u8868\u793a\uff0c\u5b83\u4eec\u6b63\u8270\u96be\u5e94\u5bf9\u5229\u6da6\u7387\u5fae\u8584\u548c\u964d\u4ef7\u538b\u529b\u5de8\u5927\u7684\u95ee\u9898\u3002\u53e6\u4e00\u4e9b\u4f9b\u5e94\u5546\u5219\u8868\u793a\uff0c\u5b83\u4eec\u6709\u5927\u91cf\u672a\u552e\u51fa\u7684\u5e93\u5b58\uff0c\u5e76\u8d28\u7591\u4e0e\u5e0c\u97f3\u548cTemu\u6253\u4ea4\u9053\u4ece\u957f\u8fdc\u6765\u770b\u662f\u5426\u53ef\u6301\u7eed\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u7535\u5b50\u4ea7\u54c1\u5356\u5bb6Jason Xie\u6b64\u524d\u5728\u6df1\u5733\u67d0\u7535\u5b50\u5e02\u573a\u7684\u644a\u4f4d\u4e0a\u5411\u6765\u81ea\u7f8e\u56fd\u3001\u4e2d\u4e1c\u3001\u4e1c\u5357\u4e9a\u548c\u5176\u4ed6\u5730\u533a\u7684\u4e70\u5bb6\u51fa\u552e\u667a\u80fd\u624b\u673a\u5c4f\u5e55\u7b49\u5c0f\u914d\u4ef6\u3002\u75ab\u60c5\u671f\u95f4\uff0c\u8fd9\u4e9b\u4e70\u5bb6\u4e0d\u518d\u5149\u987e\uff0cXie\u8f6c\u5411\u7535\u5546\uff0c\u6700\u521d\u5728\u4e9a\u9a6c\u900a(Amazon.com)\u548c\u62fc\u591a\u591a(Pinduoduo)\u7b49\u5e73\u53f0\u4e0a\u9500\u552e\u4ea7\u54c1\u3002\u62fc\u591a\u591a\u662fTemu\u5728\u4e2d\u56fd\u7684\u5144\u5f1f\u5e73\u53f0\u30022023\u5e745\u6708\uff0c\u4ed6\u63a5\u53d7\u4e86Temu\u6bcd\u516c\u53f8\u62fc\u591a\u591a(PDD Holdings)\u7684\u9080\u8bf7\uff0c\u5728Temu\u4e0a\u8fdb\u884c\u9500\u552e\u3002<\/p>\n\n\n\n

Xie\u539f\u672c\u5e0c\u671b\u80fd\u501f\u52a9Temu\u5728\u6d77\u5916\u7684\u77e5\u540d\u5ea6\u6253\u5f00\u9500\u8def\uff0c\u4f46\u51e0\u4e2a\u6708\u540e\uff0c\u4ed6\u5df2\u7136\u5f00\u59cb\u8d28\u7591Temu\u8fd9\u79cd\u9500\u552e\u65b9\u5f0f\u7684\u53ef\u6301\u7eed\u6027\u3002Xie\u8bf4\uff0cTemu\u60f3\u8981\u505a\u9ad8\u9500\u91cf\u3001\u4f4e\u5229\u6da6\u7387\u7684\u751f\u610f\uff0c\u8fd9\u4e2a\u5e73\u53f0\u4e0a\u6709\u592a\u591a\u7684\u5546\u6237\uff0c\u800c\u4e14\u5229\u6da6\u7387\u4e5f\u6bd4\u5728\u4e9a\u9a6c\u900a\u4e0a\u7684\u5229\u6da6\u7387\u5c0f\u3002<\/p>\n\n\n\n

\u867d\u7136Xie\u6709\u4e00\u4e9b\u5546\u54c1\u5927\u5356\uff0c\u6bd4\u5982\u4e00\u6b3e\u552e\u4ef712\u7f8e\u5143\u3001\u9644\u5e26LED\u591c\u706f\u7684\u65e0\u7ebf\u626c\u58f0\u5668\uff0c\u4f46\u5176\u4ed6\u5546\u54c1\u9500\u552e\u5931\u8d25\u7684\u4ee3\u4ef7\u4e0d\u83f2\u3002\u6709\u4e00\u6b21\uff0cXie\u548c\u4ed6\u7684\u540c\u4e8b\u4eec\u51c6\u5907\u4e861,000\u4e2a\u552e\u4ef73\u7f8e\u5143\u7684\u5404\u79cd\u989c\u8272\u7684\u667a\u80fd\u8868\u5e26\u3002\u4f46\u7531\u4e8eTemu\u5e73\u53f0\u4e0a\u6709\u8bb8\u591a\u7c7b\u4f3c\u7684\u5546\u54c1\uff0c\u4ed6\u4eec\u6700\u540e\u53ea\u5356\u4e86\u5341\u51e0\u4e2a\u3002<\/p>\n\n\n\n

Shein\u79f0\uff0c\u7531\u4e8e\u5176\u91c7\u7528\u4e86\u9884\u6d4b\u5ba2\u6237\u9700\u6c42\u5e76\u5c0f\u6279\u91cf\u751f\u4ea7\u7684\u6a21\u5f0f\uff0c\u5b83\u80fd\u591f\u5feb\u901f\u4e0a\u65b0\u4ef7\u683c\u5408\u7406\u7684\u670d\u88c5\u3002<\/p>\n\n\n\n

\u9664\u6b64\u4e4b\u5916\uff0c\u8fd8\u6709\u5176\u4ed6\u95ee\u9898\uff0c\u636eXie\u8bf4\uff0cTemu\u4f9b\u5e94\u5546\u8981\u627f\u62c5\u8bb8\u591a\u4e0e\u9000\u8d27\u76f8\u5173\u7684\u8d39\u7528\uff0c\u5982\u679c\u6d88\u8d39\u8005\u5728\u9000\u8d27\u8fc7\u7a0b\u4e2d\u6295\u8bc9\uff0c\u4f9b\u5e94\u5546\u8fd8\u53ef\u80fd\u9762\u4e34\u6765\u81eaTemu\u7684\u7f5a\u6b3e\u3002<\/p>\n\n\n\n

Temu\u8868\u793a\uff0c\u8be5\u5e73\u53f0\u5949\u884c\u7684\u4f4e\u4ef7\u7b56\u7565\u6709\u5229\u4e8e\u6d88\u8d39\u8005\uff0c\u800c\u4e14\u6709\u4e9b\u5236\u9020\u5546\u5728Temu\u5e73\u53f0\u4e0a\u8868\u73b0\u51fa\u8272\uff0c\u5df2\u7ecf\u5f62\u6210\u4e86\u89c4\u6a21\u6548\u5e94\u3002<\/p>\n\n\n\n

Temu\u63d0\u5230\u4e86\u4f4d\u4e8e\u4e2d\u56fd\u4e1c\u90e8\u6b66\u4e49\u7684\u6d59\u6c5f\u9ea6\u94c2\u5b9e\u4e1a\u6709\u9650\u516c\u53f8(Zhejiang Maibo Industrial)\uff0c\u8be5\u516c\u53f8\u591a\u5e74\u6765\u4e00\u76f4\u4e3a\u5176\u4ed6\u96f6\u552e\u5546\u751f\u4ea7\u6c34\u74f6\u548c\u4fdd\u6e29\u676f\u3002\u4eca\u5e743\u6708\uff0c\u6d59\u6c5f\u9ea6\u94c2\u5b9e\u4e1a\u5f00\u59cb\u5728Temu\u4e0a\u9500\u552e\u81ea\u6709\u54c1\u724c\u4ea7\u54c1\uff0c\u5229\u6da6\u7387\u8fbe\u523020%\uff0c\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u8be5\u516c\u53f8\u4e3a\u5176\u4ed6\u54c1\u724c\u8d34\u724c\u4ee3\u5de5\u7684\u5229\u6da6\u7387\u53ea\u670910%\u3002<\/p>\n\n\n\n

\u6d59\u6c5f\u9ea6\u94c2\u5b9e\u4e1a\u8d1f\u8d23\u4ebaBowen Wang\u8bf4\uff0c\u9274\u4e8eTemu\u65e2\u8d1f\u8d23\u8fd0\u8f93\u4e5f\u8d1f\u8d23\u8425\u9500\uff0c\u8be5\u5e73\u53f0\u7684\u8fdb\u5165\u95e8\u69db\u4e0d\u9ad8\u3002<\/p>\n\n\n\n

\u65b0\u7684\u4f9b\u5e94\u94fe\u6a21\u5f0f<\/strong><\/p>\n\n\n\n

Temu\u548c\u5e0c\u97f3\u7684\u6309\u9700\u4e1a\u52a1\u6a21\u5f0f\u98a0\u8986\u4e86\u7535\u5b50\u5546\u52a1\u4f9b\u5e94\u94fe\u3002\u8fd9\u4e24\u4e2a\u5e73\u53f0\u5411\u4f9b\u5e94\u5546\u4e0b\u8ba2\u5355\uff0c\u8981\u6c42\u5728\u51e0\u5929\u5185\u4ea4\u8d27\uff0c\u4f9d\u9760\u5b9e\u65f6\u6570\u636e\u5feb\u901f\u5206\u6790\u9700\u6c42\uff0c\u5e76\u6839\u636e\u9700\u8981\u8865\u5145\u8ba2\u5355\u3002\u8fd9\u6837\u4e0d\u4ec5\u80fd\u51cf\u5c11\u5bf9\u4ed3\u50a8\u7684\u9700\u6c42\uff0c\u8fd8\u80fd\u9650\u5236\u5e93\u5b58\u98ce\u9669\u3002<\/p>\n\n\n\n

\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u8fd9\u79cd\u98ce\u9669\u4f1a\u8f6c\u5ac1\u7ed9\u4f9b\u5e94\u5546\u3002<\/p>\n\n\n\n

\u4e1c\u839e\u5e02\u7c73\u7eaf\u670d\u9970\u6709\u9650\u516c\u53f8(Dongguan Michun Clothing)\u662f\u6df1\u5733\u9644\u8fd1\u7684\u4e00\u5bb6\u7ae5\u88c5\u751f\u4ea7\u5546\uff0c\u4e3a\u5e0c\u97f3\u4f9b\u8d27\u5df2\u6709\u4e24\u5e74\u5de6\u53f3\uff0c\u4f46\u8be5\u5382\u603b\u7ecf\u7406Zhang Qingwei\u8bf4\uff0c\u6700\u8fd1\u51e0\u4e2a\u6708\u57fa\u672c\u4e0a\u505c\u6b62\u4e86\u4e0e\u5e0c\u97f3\u7684\u5408\u4f5c\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u6b66\u4e49\u7684\u6d59\u6c5f\u9ea6\u94c2\u5b9e\u4e1a\u6709\u9650\u516c\u53f8\u7684\u4e00\u540d\u5de5\u4eba\uff0c\u8be5\u516c\u53f8\u7684\u5de5\u5382\u751f\u4ea7\u6c34\u74f6\u548c\u6c34\u676f\u3002<\/h4>\n\n\n\n

\u56fe\u7247\u6765\u6e90\uff1aZHEJIANG MAIBO INDUSTRIAL<\/p>\n\n\n\n

\u5f53\u8be5\u5de5\u5382\u63d0\u51fa\u4ea7\u54c1\u5efa\u8bae\u65f6\uff0c\u5e0c\u97f3\u53ef\u80fd\u4f1a\u8868\u793a\u6709\u5174\u8da3\u8d2d\u4e70\u4e00\u5b9a\u6570\u91cf\u7684\u4ea7\u54c1\uff0c\u4e5f\u8bb8\u662f\u51e0\u767e\u4ef6\u3002Zhang\u8bf4\uff0c\u4f46\u5982\u679c\u4ea7\u54c1\u5356\u5f97\u4e0d\u597d\uff0c\u5e0c\u97f3\u5c31\u4f1a\u53ea\u62ff\u8d70\u4e00\u5c0f\u90e8\u5206\uff0c\u5269\u4e0b\u7684\u7531\u8be5\u5de5\u5382\u81ea\u884c\u5904\u7406\uff0c\u4f46\u4e0d\u8ba9\u4ed6\u5728\u5176\u5b83\u5e73\u53f0\u4e0a\u9500\u552e\u8fd9\u4e9b\u5546\u54c1\u3002<\/p>\n\n\n\n

Zhang\u8bf4\uff0c\u8fd9\u79cd\u60c5\u51b5\u5bfc\u81f4\u4ed6\u7684\u5de5\u5382\u79ef\u538b\u4e86\u5927\u91cf\u5e0c\u97f3\u7684\u5e93\u5b58\u3002\u4ed6\u8bf4\uff0c\u5bf9\u5de5\u5382\u800c\u8a00\uff0c\u98ce\u9669\u592a\u5927\u4e86\u3002\u5728\u9ad8\u5cf0\u65f6\u671f\uff0c\u6765\u81ea\u5e0c\u97f3\u7684\u6536\u5165\u7ea6\u5360\u8be5\u5de5\u5382\u603b\u6536\u5165\u768410%\uff0c\u800c\u5982\u4eca\u5df2\u964d\u81f31%\u5de6\u53f3\u3002<\/p>\n\n\n\n

\u5e0c\u97f3\u8868\u793a\uff0c\u5176\u7cfb\u7edf\u4f7f\u4f9b\u5e94\u5546\u80fd\u591f\u6d1e\u5bdf\u5ba2\u6237\u7684\u504f\u597d\u4ee5\u53ca\u4ea7\u80fd\u3001\u5e93\u5b58\u6c34\u5e73\u548c\u9700\u6c42\u60c5\u51b5\u3002<\/p>\n\n\n\n

\u4e00\u76f4\u5728\u4e89\u593a\u4f9b\u5e94\u5546\u7684\u5e0c\u97f3\u548cTemu\u4e5f\u65e5\u76ca\u5c06\u76ee\u6807\u5bf9\u51c6\u76f8\u540c\u7684\u6d77\u5916\u5ba2\u6237\u3002<\/p>\n\n\n\n

\u5728\u4e2d\u56fd\u521b\u529e\u7684\u5e0c\u97f3\u73b0\u5728\u603b\u90e8\u8bbe\u5728\u65b0\u52a0\u5761\uff0c\u8be5\u516c\u53f8\u9996\u5148\u5728\u7f8e\u56fd\u4e00\u70ae\u6253\u54cd\uff0c\u5728\u8fc7\u53bb\u516b\u5e74\u6210\u957f\u4e3a\u4e00\u5bb6\u5feb\u65f6\u5c1a\u5de8\u5934\u3002\u62fc\u591a\u591a\u4e00\u5e74\u591a\u524d\u63a8\u51fa\u4e86Temu\uff0c\u8fd9\u5f88\u5feb\u7ed9\u5e0c\u97f3\u5e26\u6765\u4e86\u538b\u529b\u3002\u6839\u636e\u6570\u5b57\u6570\u636e\u548c\u5206\u6790\u516c\u53f8SimilarWeb\u7684\u4f30\u8ba1\uff0c\u57282023\u5e74\u7684\u5927\u90e8\u5206\u65f6\u95f4\u91cc\uff0c\u4ee5\u6708\u5ea6\u7528\u6237\u6570\u8861\u91cf\uff0cTemu\u4e00\u76f4\u662f\u4ec5\u6b21\u4e8e\u4e9a\u9a6c\u900a\u7684\u7f8e\u56fd\u7b2c\u4e8c\u5927\u53d7\u6b22\u8fce\u7684\u7535\u5546\u5e94\u7528\u3002<\/p>\n\n\n\n

Earnest Analytics\u7684\u6570\u636e\u663e\u793a\uff0c\u5230\u53bb\u5e747\u6708\uff0cTemu\u5728\u7f8e\u9500\u552e\u989d\u5df2\u8d85\u8fc7\u5e0c\u97f3\u3002\u8fd1\u6708\u6765\uff0c\u5e0c\u97f3\u5f00\u59cb\u6d89\u8db3\u65f6\u5c1a\u4e4b\u5916\u7684\u5176\u4ed6\u9886\u57df\uff0c\u91c7\u7528\u5e02\u573a\u5e73\u53f0\u6a21\u5f0f\uff0c\u5141\u8bb8\u7b2c\u4e09\u65b9\u5546\u5bb6\u9500\u552e\u5404\u79cd\u5546\u54c1\uff0c\u4e0eTemu\u5c55\u5f00\u66f4\u76f4\u63a5\u7684\u7ade\u4e89\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

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\u56fe\u7247\u6765\u6e90\uff1aYOKO KUBOTA\/THE WALL STREET JOURNAL<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

Lex Green\u662f\u5e0c\u97f3\u7684\u89c6\u89c9\u9648\u5217\u5e08\uff0cLex Green\u5728Forever 21\u7ebd\u7ea6\u65f6\u4ee3\u5e7f\u573a\u5e97\u5185\u7684\u5e0c\u97f3\u5feb\u95ea\u5e97\u91cc\u6574\u7406\u5546\u54c1\u3002
\u56fe\u7247\u6765\u6e90\uff1aADRIENNE GRUNWALD FOR THE WALL STREET JOURNAL
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